I have a hypothesis about Election 2016. The candidate with the best social media strategy will be your next president. An unprecedented opportunity exists for the vast array of presidential candidates vying for their Party’s backing. Any and every candidate has the ability to speak directly to the American public, bypassing the media, and delivering their message, in their words, without the editing and posturing the media attaches to every soundbite.
Every week I analyze the Facebook pages of declared candidates and apply a qualitative and quantitative set of standards that derives a grade. I call this product a Social Media Report Card (#SMRC).
Here is the #SMRC for May 2015.