Forget Black Friday, Savvy Boomer Retailers Will Harvest on Small Business Saturday

Small Business Marketing Expert Kalynn Amadio Offers Tips to Increase Sales

WHITE PLAINS, N.Y., Sept. 10, 2014

Black Friday is the most important revenue producing shopping day for large retail establishments. The day after, known as Small Business Saturday, is a potential goldmine for savvy, local, baby boomer business owners who have a digital marketing strategy in place. Digital marketing expert Kalynn Amadio, Principal of Ikalynn, LLC and creator of ACT LOCAL Marketing for Small Business podcast sees Small Business Saturday as a catalyst to boomer business success.

“A successful social media strategy at the local business level includes awareness of community,” says Amadio. Local business is all about community and Small Business Saturday is an opportunity for the community to celebrate and pay it forward. According to Amadio every local small business should have a digital marketing plan in place that inspires community involvement culminating on the day after Black Friday.

She suggests three steps to prepare for the big day, which this year is November 29th:

• Let your customers know you are planning something really BIG for Small Business Saturday. Begin telling them at the end of September to plant the seed.
• Create sales and promotions that applaud your community and encourage them to come back all year long. Treat Small Business Saturday like an event.
• Focus both online and offline marketing toward your Small Business Saturday event six weeks in advance. Make sure you have the staff and inventory available to meet the rush.

Monday following Black Friday is called Cyber Monday and is the online retail world’s biggest selling day.

“If you play your cards right, you can make a huge profit on Small Business Saturday and Cyber Monday,” says Amadio. “Having a digital marketing strategy in place will set savvy boomers apart from the competition.”

Forget Black Friday, Savvy Boomer Retailers Will Harvest on Small Business Saturday

Small Business Can Fill a Cornucopia with Social Media to Increase Sales During The Holidays

Business growth can happen online when you know a few simple secrets according to Ikalynn, LLC founder Kalynn Amadio.

WHITE PLAINS, NY (PRWEB) November 25, 2014

A recent report from Business Insider Intelligence, Sept. 26, 2014, http://www.businessinsider.com/social-media-engagement-statistics-2013-12, stated that social media is the number one Internet activity. Americans spend more time on social media than even their email. A staggering 60 percent of that time is spent on mobile smartphones and tablets. Digital marketing expert Kalynn Amadio, Principal of Ikalynn, LLC http://ikalynn.com and host of ACT LOCAL Marketing for Small Business podcast http://actlocalmarketing.comsees an abundant opportunity for motivated baby boomer entrepreneurs to increase sales on Cyber Monday.

“Boomers often ask me which social media website to use for their business,” says Amadio. “Your time is precious and you don’t want to waste it posting, pinning and tweeting in the wrong places.” According to Amadio cultivating business from social media is easy if you follow three social media strategy rules of thumb:

• Strategy one: businesses that sell directly to the consumer, known as a B2C business, should begin with Facebook or Pinterest. Both sites do really well with the direct-to-consumer market.
• Strategy two: businesses that sell primarily to other businesses, known as a B2B business, should concentrate first on LinkedIn and Twitter. Every person from high school to retirement age should have a profile on LinkedIn.
• Strategy three: B2C and B2B both can leverage Google Plus and especially YouTube to skyrocket social media success. If the business has an address published in the phone book, Google Plus is a big winner in the search engines.

Most social media websites have a natural focus of business-to-consumer or business-to-business. Though Ms. Amadio cautions that those applications do not rule out successful use of any available social media site to nourish your business. “Every social media website has its own language and etiquette,” says Amadio, “Knowing where your ideal customers are more likely to be gathering increases your chance of a successful harvest.”